Question 1

How does the comment-to-buy system work?

Accepted Answer

Assign keywords or numbers to each product before or during your live stream. When a viewer comments the keyword (e.g., "SOLD 5"), Sellary monitors comments in real time, captures the claim, adds the item to the buyer's cart, and sends them an invoice link. The buyer pays, and you ship.

Question 2

What happens if two buyers claim the same item at the same time?

Accepted Answer

Sellary uses a first-in, first-out (FIFO) claim system. The first comment captured wins the item. All subsequent claims for the same item are automatically added to a waitlist in order. No action required from you.

Question 3

How does the waitlist work?

Accepted Answer

When an item sells out, all remaining claims queue automatically. If the winning buyer's invoice expires unpaid, the next person on the waitlist receives their invoice automatically — you never have to manually reassign items.

Question 4

Can I set up products before going live, or only during the show?

Accepted Answer

Both. You can pre-load your entire inventory with keywords assigned before going live, or add items mid-show from the Sellary console. Most sellers pre-load everything so they can stay focused on the camera.

Question 5

Can someone help me run the console while I'm on camera?

Accepted Answer

Yes. Team members with access to your Sellary workspace can manage the console, monitor claims, and handle buyer questions while you focus on the live show.

Question 6

Does Sellary handle shipping?

Accepted Answer

Yes. After payment, Sellary helps you generate shipping labels, track packages, and manage fulfillment. No separate shipping platform needed.

Question 7

Can I sell any type of product?

Accepted Answer

Yes. Fashion, collectibles, home goods, beauty, vintage, trading cards — if you can show it on a live stream, you can sell it on Sellary.

Question 8

What does Sellary do that Facebook and Instagram don't do natively?

Accepted Answer

Facebook and Instagram provide the live streaming infrastructure but don't automate selling. Without Sellary, you'd manually track every comment, create invoices by hand, collect payments separately, and manage shipping on your own. Sellary automates the entire workflow from comment capture through fulfillment.

Feature	Sellary	Loyal Shops	ReplySOLD	SoldLive	CommentSold
Starting Price	$0/mo	$14.99/mo	$49.99/mo	$49.00/mo	$49+/mo
Pro Plan	$49/mo	N/A	$49.99/mo	$49.00/mo	$99+/mo
Free Tier
Facebook Live
Instagram Live
Live Sales Dashboard
Automatic Backup List
Stripe Auto-Invoicing
Use Your Own Stripe
Auto-Message Buyers
CSV Export
Zero Platform Fee Option
API Access

Features Built for Live Sellers

Everything You Need to Sell Live

Never Miss a Sale

Facebook & Instagram

Automatic Checkout Links

Buyers Are Notified Automatically

Automatic Backup List

Live Sales Dashboard

Export Your Orders

No Double-Selling

How We Compare

Frequently Asked Questions

Ready to Automate Your Live Sales?